Pragmatics
searching for
the right
balance
Generation X includes those born between 1965 and 1980, during the transition from analog to digital technology.
Gen X is often considered independent and resourceful, they navigated a changing cultural landscape marked by events such as the end of the Cold War and the rise of personal computing.
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The formative years
Generation X was born between 1965 and 1980. A generation often referred to as Latchkey kids. Due to more women working and the rising divorce rates in the 1970s and 1980s, Gen X’ers were more likely to be home alone than previous generations.
In addition, Generation X grew up witnessing environmental disasters and financial crises. The economic downturns resulted in high unemployment when they entered the workforce.
Generation X realized that many of their challenges and hardships were the results of political scandals, corporate greed and irresponsibility.
Where did this lead to?
Growing up with little parental involvement and experiencing the impact of political scandals and corporate greed first-hand, made them Pragmatic, they were taught the importance of being self-reliant.
In addition, growing up in times characterized by distrust leads to a Sceptical attitude. This generation is concerned with getting the facts and knowing the truth.
Generation X created their own opportunities by working hard. Many of the most successful businesses are created by X’ers. However, whereas they saw their own parents sacrificing family time for work, they prefer a healthier Work-life balance. Something they are struggling with, as they are often in charge of taking care of their ageing parents while having children as well, all the while many of them are currently at the peak of their careers.
Generation X has a Sceptical attitude towards authority and prefers to take the power into their own hands, making them very Pragmatic. However, In contrast to their parents, they do strive for a better Work-life balance.
Where did this lead to?
Growing up with little parental involvement and experiencing the impact of political scandals and corporate greed first-hand, made them Pragmatic, they were taught the importance of being self-reliant.
In addition, growing up in times characterized by distrust leads to a Sceptical attitude. This generation is concerned with getting the facts and knowing the truth.
Generation X created their own opportunities by working hard. Many of the most successful businesses are created by X’ers.
However, whereas they saw their own parents sacrificing family time for work, they prefer a healthier Work-life balance. Something they are struggling with, as they are often in charge of taking care of their ageing parents while having children as well, all the while many of them are currently at the peak of their careers.
Generation X has a Sceptical attitude towards authority and prefers to take the power into their own hands, making them very Pragmatic. However, in contrast to their parents, they do strive for a better Work-life balance.