How to decode the needs and values of each generation to boost your brand:
How to decode the needs and values of each generation to boost your brand:
1
What is a
generation?
A generation is a group of individuals of
similar age who have experienced the same
noteworthy events when they were young.
2
Why do
generations matter?
of a generation enables brands to be more
relevant to their target groups.
3
How can I profit
from the insights?
formative years of various generations and
made them useful for brands.
1
What is a
generation?
A generation is a group of individuals of similar age who have experienced the same noteworthy events when they were young.
2
Why do generations
matter?
Knowing the needs, values and expectations of a generation enables brands to be more relevant to their target groups.
3
How can I profit
from the insights?
We have derived profound insights from the formative years of various generations and made them useful for brands.
Understanding the formative years of a
generation helps us to understand their needs, behaviours and expectations of today.
Understanding the formative years of a generation helps us to understand their needs, behaviours and expectations of today.
We are answering
your business question:
attract younger generations?
How should we address sustainability?
In which generation are
you interested?
age between
60 – 78
age between
45 – 59
age between
27 – 44
age between
9 – 26
You want to know what's the basis of our model?
Many insights are derived from the “Generation-Map,” a visual representation of the past 75 years of history, which was collaboratively researched and developed over three years.
To get detailed insight, get in touch with us.
You want to know what's the basis of our model?
Many insights are derived from the “Generation-Map,” a visual representation of the past 75 years of history, which was collaboratively researched and developed over three years.
To get detailed insight, get in touch with us.
Who already profited from our insights.
Who already profited
from our insights.
Embracing people’s differences and similarities for the STABILO brand.
Donald Duck brand.
perspective
on health
communication.
Embracing people’s differences and similarities for the STABILO brand.
Disney was looking for a way to increase the relevance for the Donald Duck brand.
The human perspective on health communication.
Worth reading
and knowing
Who we are and
what we do
BrandTrust, IDEENHAUS and TrendsActive have one thing in common: we all share the strong belief that organizations can grow strongly and sustainably with the power of the brand. BrandTrust is looking at brands from the perspective of strategy. IDEENHAUS is the translator of strategies into appealing design and TrendsActive is concerned with making brands aware of future trends. We will show you how to benefit from the possibilities of your brand. The three of us combine a high level of expertise in strategy, design and trend research for successful brands for the next generations.
a PDF with more insights about the generations.