A proud
generation
wants to be
recognized
Baby Boomers includes those born between 1946 and 1964, during the reconstruction of Europe after the war.
Baby Boomers are often associated with values of hard work, traditional family structures and witnessed the advent of transformative technologies like television.
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The formative years
Baby Boomers, those born in the years following World War II, between 1946 and 1964. The name “Baby Boomers” originated from the significant increase in birth rates during this period, which resulted in a “boom” in the number of babies being born. They experienced a post-war economic spur, which led to an increase in employment opportunities and wages. Their increased spending power, coupled with their desire for consumer goods and services, shaped the growth of industries such as housing, automobiles, electronic goods, travel, and entertainment.
Much of what they created is still celebrated today. The best song of all time? Yep, it’s probably a song from the Baby Boomers’ formative years… Known television formats and popular movies? Yesssss. All the work of Baby Boomers.
In addition, Baby Boomers have been life-change agents. They were responsible for breaking down barriers to achieve social and political change and were involved in some of the most significant political movements of the 20th century.
From the anti-war movement during the Vietnam War to the civil rights movement that brought about an end to segregation. And from feminist strikes to environmental activism.
Much of what they created is still celebrated today. The best song of all time? Yep, it’s probably a song from the Baby Boomers’ formative years… Known television formats and popular movies? Yesssss. All the work of Baby Boomers.
In addition, Baby Boomers have been life-change agents. They were responsible for breaking down barriers to achieve social and political change and were involved in some of the most significant political movements of the 20th century.
From the anti-war movement during the Vietnam War to the civil rights movement that brought about an end to segregation. And from feminist strikes to environmental activism.
Where did this lead to?
They’ve set the very foundation of modern-day society. And they are Proud of that! They like to pass on their wisdom and achievements to other generations. Moreover, they are nostalgic, they love to be reminded of the icons of their formative years.
Baby Boomers nowadays have the time and money to continue to explore and experience life. They are living their Third Age. They don’t identify as old at all, instead, they continue to travel, date, work, dress stylishly, and start businesses as they’ve never done before…
The only thing that makes them feel older is the fact that they are Concerned about their wellbeing as they age, as well as the wellbeing of their family and society at large. This leads them to think about how they can leave the world behind in a positive way. With all the good things they’ve all once started as life-change agents in a.o. politics and sustainability.
Baby Boomers are a Proud generation that will continue to explore and live their Third Age to the fullest. However they are Concerned about themselves and the future of the generations after them, that might face the downfall of everything they’ve once accomplished.
Where did this lead to?
They’ve set the very foundation of modern-day society. And they are Proud of that! They like to pass on their wisdom and achievements to other generations. Moreover, they are nostalgic, they love to be reminded of the icons of their formative years.
Baby Boomers nowadays have the time and money to continue to explore and experience life. They are living their Third Age. They don’t identify as old at all, instead, they continue to travel, date, work, dress stylishly, and start businesses as they’ve never done before…
The only thing that makes them feel older is the fact that they are Concerned about their wellbeing as they age, as well as the wellbeing of their family and society at large. This leads them to think about how they can leave the world behind in a positive way. With all the good things they’ve all once started as life-change agents in a.o. politics and sustainability.
Baby Boomers are a Proud generation that will continue to explore and live their Third Age to the fullest. However they are Concerned about themselves and the future of the generations after them, that might face the downfall of everything they’ve once accomplished.